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K-Lauch EGB
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Contenet
Introduction (13 weeks)13 Lessons-
What is Enterpreurship?
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Entrepreneurial mindset
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Types of Entrepreneurs
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Identifying Opportunities
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Market Research Basics
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Understanding Customers
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Value Proposition Design
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Business Models
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Legal Forms & Ethics
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Risk & Failure
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Elevator Pitch Workshop
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Guest Speaker / Entrepreneur Panel
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Trimester Review & Presentation
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What is Enterpreurship?
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Development (12 Weeks)13 Lessons
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Execution (12 Weeks)11 Lessons
Unit 1,
Lesson 5
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Market Research Basics
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| Key Achievement | Activities / Assessments / Homework |
Surveys, interviews, and secondary data | 1.- Watch an explainer video about surveys. 2.- In groups, create and ask 5-question surveys about favorite snacks. 3.- Graph results using paper or Excel basics. 4.- Interview a teacher: āWhat would you buy in a school store?ā 5.- Build a ādata wallā with graphs and sticky notes. 6.-Reflect: āWhat surprised you from your research?ā |