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K-Lauch EGB

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  1. Contenet

    Introduction (13 weeks)
    13 Lessons
  2. Development (12 Weeks)
    13 Lessons
  3. Execution (12 Weeks)
    11 Lessons
K-Lauch EGB Introduction (13 weeks) Understanding Customers
Unit 1, Lesson 6
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Understanding Customers

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Key Achievement Activities / Assessments / Homework

Creating personas, empathy mapping		1.- Persona Creation Workshop: Draw and name your ideal customer.


2.- Empathy Map Game ā€“ using visuals, fill ā€œThink, Feel, Do, Sayā€.


3.- Role-play: act as a buyer and seller in a shop.


4.- Watch a video of a bad customer experience ā€“ discuss.


5.-Build a mini customer journey map with drawings.


6.-Write a comic: ā€œThe Customer that Saved My Business.ā€

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