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K-Lauch EGB

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  1. Contenet

    Introduction (13 weeks)
    13 Lessons
  2. Development (12 Weeks)
    13 Lessons
  3. Execution (12 Weeks)
    11 Lessons
K-Lauch EGB Development (12 Weeks) Branding & Positioning
Unit 2, Lesson 5
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Branding & Positioning

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Key Achievement Activities / Assessments / Homework

Logo, brand story, identity		1.- Logo design challenge (paper or Canva).

2.- Write a brand story: “Why I started this business.”

3.- Color palette and brand moodboard creation.

4.- Compare 3 famous brands’ logos – which one is more memorable?

5.-Create a character that represents the brand (mascot).

6.-Storytelling activity: How does your brand help people?

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