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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Introduction (13 Weeks) Business Models
Unit 1, Lesson 10
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Business Models

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Key Achievement Activities / Assessments / Homework
Business Model Canvas overview
1.-A Full Updated Business Model Canvas workshop for their business idea.


2.-Case study comparison: traditional vs. platform business models (e.g., taxi vs. Uber).


3.-Simulation: Adapt the same idea into three different business models.


4.-Feedback carousel: rotate and comment on 3 classmates’ canvases.


5.-Create a pitch video explaining their business model in 90 seconds.


6.-Research task: how do companies monetize freemium products?

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