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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Execution (Weeks12) Advanced Digital Marketing
Unit 3, Lesson 4
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Advanced Digital Marketing

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Key Achievement Activities / Assessments / Homework
SEO, social media, email campaigns1.-SEO simulation: optimize a mock product description.


2.-Create a basic email campaign with subject line and CTA.


3.-Study a viral campaign and reverse-engineer its strategy.


4.-Set up a basic content calendar for one week.


5.-Compare social platforms: Which fits your audience and why?


6.-Prepare a cross-platform digital launch strategy.

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