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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Execution (Weeks12) Growth Hacking & Scaling
Unit 3, Lesson 5
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Growth Hacking & Scaling

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Key Achievement Activities / Assessments / Homework
Scaling strategies, network effects
1.-Analyze Dropbox’s referral hack and growth (Case Study).


2.-Identify their product’s “growth loop” – draw it.


3.-Create a milestone scaling plan (month 1, 3, 6, 12).


4.-Design a referral incentive campaign.


5.-Investigate network effects in platforms (e.g., WhatsApp, Uber).


6.-Propose one strategic alliance or partnership to scale.

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