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K-Lauch EGB

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  1. Contenet

    Introduction (13 weeks)
    13 Lessons
  2. Development (12 Weeks)
    13 Lessons
  3. Execution (12 Weeks)
    11 Lessons
K-Lauch EGB Development (12 Weeks) Marketing Strategy
Unit 2, Lesson 4
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Marketing Strategy

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Key Achievement Activities / Assessments / Homework
4Ps, digital marketing intro1.- Draw their “dream customer” and brainstorm where they spend time.

2.- Use candy to illustrate the 4Ps (Product, Price, Place, Promotion).

3.- Poster: Create a magazine ad for their product.

4.- Watch a 1-minute ad and identify marketing elements (Flipped).

5.-Create an Instagram post for their business idea.

6.-Marketing roleplay: convince a classmate to “buy” your idea.

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