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K-Lauch EGB
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Contenet
Introduction (13 weeks)13 Lessons-
What is Enterpreurship?
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Entrepreneurial mindset
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Types of Entrepreneurs
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Identifying Opportunities
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Market Research Basics
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Understanding Customers
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Value Proposition Design
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Business Models
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Legal Forms & Ethics
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Risk & Failure
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Elevator Pitch Workshop
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Guest Speaker / Entrepreneur Panel
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Trimester Review & Presentation
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What is Enterpreurship?
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Development (12 Weeks)13 Lessons
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Execution (12 Weeks)11 Lessons
Unit 3,
Lesson 3
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Advanced Digital Marketing
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| Key Achievement | Activities / Assessments / Homework |
SEO, social media, email campaigns | 1.- Watch a TikTok campaign and identify why it worked. 2.- Design a simple Instagram or Facebook ad using Canva. 3.- Create a hashtag for their business and test it. 4.- Explore influencer marketing with toy examples. 5.- Post a fake ālaunch postā on the classroom wall or intranet. 6.- Record a 15-second ad video for their business.. |