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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Development (Weeks 12) Branding & Positioning
Unit 2, Lesson 6
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Branding & Positioning

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Key Achievement Activities / Assessments / Homework
Logo, brand story, identity1.-Develop brand book: logo, slogan, typography, tone.


2.-Analyze Apple vs. Xiaomi: brand positioning wars (Case Study).


3.-Create a positioning map with competitors.

4.-Write your brand’s elevator story (Who, Why, How).


5.-Test brand logo and colors with 5 users: feedback & iterate.


6.-Design a branded landing page or mockup ad

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