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K-Launch BGU
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Content
Introduction (13 Weeks)15 Lessons-
What is Entrepreneurship?
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Entrepreneurial Mindset
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Types of Entrepreneurs
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Types of Entrepreneurs
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Identifying Opportunities
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Identifying Opportunities
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Market Research Basics
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Understanding Customers
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Value Proposition Design
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Business Models
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Legal Forms & Ethics
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Risk & Failure
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Elevator Pitch Workshop
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Guest Speaker / Entrepreneur Panel
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Trimester Review & Presentation
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What is Entrepreneurship?
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Development (Weeks 12)13 Lessons
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Execution (Weeks12)14 Lessons
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Operational Planning
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Legal & Compliance
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Sales Techniques
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Advanced Digital Marketing
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Growth Hacking & Scaling
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Managing Finances
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Crisis Management
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Team & Culture
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Final Pitch Prep
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Business Plan Finalization
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Final Presentations
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Reflection & Feedback
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Celebration & Next Steps
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Scaling strategies, network effects
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Operational Planning
Unit 2,
Lesson 1
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Idea Refinement
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Key Achievement | Activities / Assessments / Homework |
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Feedback loops, pivot, or persevere | 1.-Analyze a real pivot: Instagramās shift from Burbn (Case Study). 2.-Use the Lean Startup āPivot Decisionā Matrix to guide changes. 3.-Sprint Workshop: Interview 3 classmates about your value proposition. 4.-Create 2 alternate versions of your idea and compare. 5.-Peer review with structured feedback rubric. 6.-Reflective journal entry: āWhy did I pivot or persevere?ā |