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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Development (Weeks 12) Marketing Strategy
Unit 2, Lesson 5
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Marketing Strategy

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Key Achievement Activities / Assessments / Homework
4Ps, digital marketing intro
1.-Build a complete marketing mix (4Ps) + digital strategy.


2.-Analyze a viral campaign (e.g., Nike, Dove) and extract tactics (Case Study).


3.-Create a content calendar for a week of posts.


4.-Use ChatGPT or Canva to create sample social media ads.


5.-Design 3 customer acquisition channels and estimate reach.


6.-Simulate launching a paid ad campaign with goals and KPIs

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