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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Execution (Weeks12) Crisis Management
Unit 3, Lesson 7
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Crisis Management

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Key Achievement Activities / Assessments / Homework
Dealing with setbacks and uncertainty1.-Analyze Zoom’s COVID-19 response as a growth-through-crisis case.


2.-Simulate a PR crisis and manage it as a team.


3.-Create a Risk Management Table (Risk, Likelihood, Solution).


4.-Write a crisis response press release.


5.-Role-play: communicate bad news to investors or clients.


6.-reflective journal: “What makes a good crisis leader?”

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