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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Introduction (13 Weeks) Market Research Basics
Unit 1, Lesson 7
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Market Research Basics

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Key Achievement Activities / Assessments / Homework
Surveys, interviews, and secondary data1.-Research techniques: surveys, focus groups, desk research (Flipped task).


2.-Plan and execute a real survey related to their business idea.


3.-Data analysis lab: use Google Sheets to analyze responses.


4.-Design a customer insight persona based on collected data.


5.-Case analysis: how Netflix used market research to pivot.


6.-Create a research report for their project with conclusions

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