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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Introduction (13 Weeks) Understanding Customers
Unit 1, Lesson 8
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Understanding Customers

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Key Achievement Activities / Assessments / Homework
Creating personas, empathy mapping1.-Develop 3 buyer personas for different customer segments.


2.-Sprint Workshop: Design Thinking Phase 2 – Ideate & Prototype.


3.-Analyze customer feedback from a real company (e.g., Amazon reviews).


4.-Conduct short empathy interviews with 3 people.


5.-Visualize a customer journey for their own business idea.


6.-Compare how large companies design customer experience (e.g., Apple vs. Xiaomi).

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