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K-Launch BGU

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  1. Content

    Introduction (13 Weeks)
    15 Lessons
  2. Development (Weeks 12)
    13 Lessons
  3. Execution (Weeks12)
    14 Lessons
K-Launch BGU Introduction (13 Weeks) Value Proposition Design
Unit 1, Lesson 9
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Value Proposition Design

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Key Achievement Activities / Assessments / Homework
Intro to Value Proposition Canvas1.-Analyze the Value Propositions of Uber, Netflix, and a local business.

2.-Use the full Value Proposition Canvas to define pain relievers and gain creators.


3.-Peer critique session: swap canvases and give feedback.


4.-Rapid prototyping: pitch your value prop in a tweet (max 280 characters).


5.-Create a visual ad that communicates your value proposition.


6.-Update your business journal: reflection on how your solution solves a real-world problem.

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