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K-Launch BGU
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Content
Introduction (13 Weeks)15 Lessons-
What is Entrepreneurship?
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Entrepreneurial Mindset
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Types of Entrepreneurs
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Types of Entrepreneurs
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Identifying Opportunities
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Identifying Opportunities
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Market Research Basics
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Understanding Customers
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Value Proposition Design
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Business Models
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Legal Forms & Ethics
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Risk & Failure
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Elevator Pitch Workshop
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Guest Speaker / Entrepreneur Panel
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Trimester Review & Presentation
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What is Entrepreneurship?
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Development (Weeks 12)13 Lessons
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Execution (Weeks12)14 Lessons
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Operational Planning
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Legal & Compliance
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Sales Techniques
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Advanced Digital Marketing
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Growth Hacking & Scaling
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Managing Finances
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Crisis Management
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Team & Culture
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Final Pitch Prep
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Business Plan Finalization
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Final Presentations
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Reflection & Feedback
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Celebration & Next Steps
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Scaling strategies, network effects
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Operational Planning
Unit 1,
Lesson 1
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What is Entrepreneurship?
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Key Achievement | Activities / Assessments / Homework |
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Introduction to the course, expectations, definitions | 1.-Analyze Elon Musk vs. a local Ecuadorian entrepreneur (Case Study). https://www.youtube.com/watch?v=mWq34-foWRM https://www.youtube.com/watch?v=od5yWB5aE0c 2.-Complete a timeline of entrepreneurship history (Flipped research). 3.-Debate: 4.-Design a digital mind map of entrepreneurship branches. 5.-Write a reflection: “How does entrepreneurship shape a nation?” 6.-Start a personal entrepreneurial journal: goals, fears, dreams (PBL kickoff). |